Olly Wehring

just The Facts - Heineken

By | 29 August 2012

Heineken is the third largest brewer in the world

Heineken is the third largest brewer in the world

Here, courtesy of analysts UBS, is a snapshot of the Dutch brewer, Heineken.

  • Heineken is the third largest global brewer behind Anheuser-Busch Inbev and SABMiller
  • Heineken has a large exposure to Western Europe (36% EBIT) and Eastern Europe (12%)
  • Following the acquisition of FEMSA Cerveza in January 2010, Mexico accounts for 12% of group EBIT. Its second largest emerging market is Nigeria
  • Overall, Heineken has 40% emerging market exposure directly or through its joint ventures, such as Compania Cervecerias Unidas in Chile and Asia Pacific Breweries
  • The Heineken brand accounts for 20% of group volumes
  • Heineken's major shareholder is the quoted entity, Heineken Holding, which owns 50.05%. This, in turn, is 51.083% controlled by the Heineken family
  • FEMSA has 20% economic interest in Heineken

Expert analysis

Heineken N.V. (HEIA) - Financial and Strategic SWOT Analysis Review

Heineken N.V. (Heineken) is one of the world’s leading brewers. It is Europe’s foremost brewer and the world’s third largest by volume. The company focuses on brewing and selling beer. It offers international premium, regional, local, and specialty beers and ciders under the Heineken brand name. Other major brand offerings of the company include Amstel, Birra Moretti, Cruzcampo, Desperados, Primus, Sagres, Strongbow Gold, Bulmer's, Sol, Newcastle Brown Ale, Dos Equis, Foster’s, Ochota, Star, Tecate, Zlaty Bazant and Zywiec. The company's leading joint venture brands include Tiger, Kingfisher, Cristal, and Anchor. Heineken is headquartered in Amsterdam, the Netherlands. The company is investing in new business initiatives aimed at leveraging the scale of its global operations, including purchasing, logistics, marketing, and tax. These initiatives enable Heineken to deliver high quality services to the business, while achieving operational cost efficiencies.

Sectors: Beer & cider

Companies: Heineken, FEMSA, SABMiller, Compania Cervecerias Unidas

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