Heineken held its March Whats Brewing seminar yesterday

Heineken held its March What's Brewing seminar yesterday

Yesterday (25 March), Heineken hosted its latest What's Brewing seminar, which looked at its presence in Central & Eastern Europe (CEE). Here's a closer look at the brewer's operations in the region.

Total beer consumption in CEE for Heineken brands last year was about 300m hectolitres, about the same as North America and higher than Latin America

Per capita beer consumption in Heineken markets in litres (global average - 82)

  • Czech - 142
  • Germany - 111
  • Austria - 110
  • Poland - 101
  • Romania - 84
  • Croatia – 80
  • Slovakia -74
  • Bulgaria - 71
  • Hungary - 69
  • Russia - 67
  • Belarus - 51
  • Serbia/Montenegro - 50
  • Greece - 32
  • Macedonia - 30

GDP per capita CAGR (2012-20) in Heineken CEE countries

  • Russia - 3.6%
  • Belarus - 3.6%
  • Bulgaria - 3.4%
  • Romania - 3.4%
  • Serbia - 3.2%
  • Slovakia - 3%
  • Poland - 3%
  • Czech - 2.7%
  • Croatia - 2.6%
  • Macedonia - 2.4%
  • Hungary - 2.3%
  • Greece - 1.9%
  • Austria - 1.9%
  • Germany - 1.6%

Group beer volume split in CEE

  • Russia - 24%
  • Poland - 21%
  • Romania - 12%
  • Austria - 8%
  • Greece - 4%
  • Slovakia - 3%
  • Croatia - 2%
  • Others - 26%