Heineken held its March Whats Brewing seminar yesterday

Heineken held its March What's Brewing seminar yesterday

Yesterday (25 March), Heineken hosted its latest What's Brewing seminar, which looked at its presence in Central & Eastern Europe (CEE). Here's a closer look at the brewer's operations in the region.

Total beer consumption in CEE for Heineken brands last year was about 300m hectolitres, about the same as North America and higher than Latin America

Per capita beer consumption in Heineken markets in litres (global average - 82)

  • Czech - 142
  • Germany - 111
  • Austria - 110
  • Poland - 101
  • Romania - 84
  • Croatia – 80
  • Slovakia -74
  • Bulgaria - 71
  • Hungary - 69
  • Russia - 67
  • Belarus - 51
  • Serbia/Montenegro - 50
  • Greece - 32
  • Macedonia - 30

GDP per capita CAGR (2012-20) in Heineken CEE countries

  • Russia - 3.6%
  • Belarus - 3.6%
  • Bulgaria - 3.4%
  • Romania - 3.4%
  • Serbia - 3.2%
  • Slovakia - 3%
  • Poland - 3%
  • Czech - 2.7%
  • Croatia - 2.6%
  • Macedonia - 2.4%
  • Hungary - 2.3%
  • Greece - 1.9%
  • Austria - 1.9%
  • Germany - 1.6%

Group beer volume split in CEE

  • Russia - 24%
  • Poland - 21%
  • Romania - 12%
  • Austria - 8%
  • Greece - 4%
  • Slovakia - 3%
  • Croatia - 2%
  • Others - 26%

Expert analysis

Global Beer Tax Tables, 2012

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer....read more