Olly Wehring

just The Facts - Bourbon

By | 7 September 2012

September marks the sixth National Bourbon Heritage Month. Here, courtesy of Beam Inc and Kentucky Distillers' Association, are some facts on the US spirit, including its strict definition.

  • Bourbon must be produced only in the US
  • It must be made of a grain mix of at least 51% corn
  • It must be distilled at less than 160 proof (80% abv)
  • It must be aged only in new, charred white oak barrels
  • Water is the only additive permitted, which can be used to reduce the abv
  • 95% of the world's Bourbon supply comes from the state of Kentucky
  • Production of Bourbon has risen by more than 50% since 1999 – in 2010, production totalled 786,778 barrels
  • Total Bourbon inventory reached 4.7m barrels in 2010, reaching its highest point since 1982
  • Exports of distilled spirits from the US broke $1bn in 2010 for the fourth consecutive year. Kentucky Bourbon and Tennessee whiskey made up just over $700m
  • In 1840, the spirit being made in Old Bourbon County officially became known as Bourbon. Prior to this it was often labelled 'Bourbon County Whiskey' or 'Old Bourbon County Whiskey'
  • In 1964, an act of Congress declared Bourbon as 'America's Native Spirit' and the country's official distilled spirit

Expert analysis

Global market review of non-Scotch whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)

The non-Scotch whisk(e)y market – chiefly comprising Irish, US, Canadian, Indian and Japanese whiskies – is one of the most dynamic areas of the global wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m nine-litre cases. This latest market research report from just-drinks/The IWSR provides 2010 actual volume consumption data, 2011 estimates, key market analysis for each whiskey origin plus exclusive interviews with the leading brands.

Sectors: Spirits

Companies: Beam Inc

There is currently 1 comment on this article

The main reason for all the "Brown Goods" including Bourbon,Scotch,Canadian, and Blended Whisky,being on a decline is the the Mixability of all the other types with some sweet tasting mixer (colas, tonics etc). In the USA most drinkers want NOT to taste the alcohol in their drinks.(Tequila,Gin, Rum,Vodka )are all up due to this fact.

Norman Weiner USA

Norman Weiner USA


Norman weiner said at 8:16 pm, September 11, 2012

Reply to this comment

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