Just the Answer - Steven J. Garcia Perez
Independent UK drinks producer, Global Brands, the company behind the Vodka Kick (VK) ready-to-drink brand, has grown rapidly whilst competing with the giants of the sector, Diageo and Bacardi. In this month's Just the Answer, Global Brands' managing director, Steven J. Garcia Perez, discusses VK's success and his company's move into the shots market.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Comment - Hybrid Spirits: Innovation or Laziness?
- Focus - Heineken's H1 Performance by Region
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Portman finds against Diageo "mix it up" tagline