Just the Answer - Steven J. Garcia Perez
Independent UK drinks producer, Global Brands, the company behind the Vodka Kick (VK) ready-to-drink brand, has grown rapidly whilst competing with the giants of the sector, Diageo and Bacardi. In this month's Just the Answer, Global Brands' managing director, Steven J. Garcia Perez, discusses VK's success and his company's move into the shots market.
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