Just the Answer - John Higgins and Jennie Meador
By just-drinks.com editorial team | 1 November 2004
Brown-Forman gained a majority stake in Finlandia in 2002 and, having put its hefty marketing muscle behind the vodka brand, now sells more than 1.7m cases of it a year worldwide. In our second Just the Answer interview, John Higgins, brand manager for the Americas, and Jennie Meador, brand director for the US, told us what to expect next.
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Brown-Forman gained a majority stake in Finlandia in 2002 and, having put its hefty marketing muscle behind the vodka brand, now sells more than 1.7m cases of it a year worldwide. In our second Just the Answer interview, John Higgins, brand manager for the Americas, and Jennie Meador, brand director for the US, told us what to expect next.
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