Just the Answer - Geoff Ross, 42 Below
By just-drinks.com editorial team | 30 October 2006
The New Zealand premium vodka 42 Below has blazed quite a trail over the past few years, even by the standards of this vibrant and growing category. With Bacardi poised to complete its acquisition of the brand, what better time to speak with 42 Below's charismatic chief executive Geoff Ross, who will remain at the helm following the takeover.
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The New Zealand premium vodka 42 Below has blazed quite a trail over the past few years, even by the standards of this vibrant and growing category. With Bacardi poised to complete its acquisition of the brand, what better time to speak with 42 Below's charismatic chief executive Geoff Ross, who will remain at the helm following the takeover.
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