Monster is eyeing further global opportunities

Monster is eyeing further global opportunities

Monster Beverage Corp has said it is on course to start production of its energy drinks in Japan “within the next few months” as its eyes more global markets.

The company already sells its products in the Asian country and “test production runs” have already taken place. Production trials have also been held in Korea. 

“Plans for production in Japan and Korea are proceeding satisfactorily,” CEO & president Rodney Sacks told analysts on a conference call yesterday (7 November), following the group's nine-month results. “We are on track to commence full commercial production in Japan within the next few months.”

Sacks said the company is also aiming to start production in India, having received regulatory approval to sell its products in the country last month, following a delay

Monster is planning to launch “in a few different countries in Asia, Central and Eastern Europe and Africa later this year and early next year”, Sacks added, but did not specify which regions. 

On yesterday's results, which saw Monster report a drop in nine-month net profits and a single-digit rise in sales, Sacks said sales were hit by “less robust growth” for the energy drinks category in Monster's main market, the US, and also in Europe.

Expert analysis

Energy Drinks Market in East Europe to 2017: Market Guide

Energy Drinks Market in East Europe to 2017: Market Guide

"Energy Drinks Market in East Europe to 2017: Market Guide" provides in-depth detail on the trends and drivers of the Energy Drinks market in East Europe. The quantitative data in the report (historic...read more