just On Call - Monster to avoid South Korea price war with Red Bull

By Andy Morton | 4 June 2013

Monster Beverage Corp's CEO has said Red Bull's "aggressive" price cuts in South Korea won't drag his firm into a turf war, and warned its rival's discounts can't last.

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Monster Beverage Corp's CEO has said Red Bull's "aggressive" price cuts in South Korea won't drag his firm into a turf war, and warned its rival's discounts can't last.

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