just On Call - Boston Beer Co content with can sales, but less than 10% of volumes

By James Wilmore | 26 February 2014

Boston Beer Co's CEO has said volume sales for the canned format of its brands have met the company's expectations, but claims the opportunity for the format among craft brewers has been overstated.

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Boston Beer Co's CEO has said volume sales for the canned format of its brands have met the company's expectations, but claims the opportunity for the format among craft brewers has been overstated.

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