just On Call - Anheuser-Busch InBev predicts 1.2m-hectolitre World Cup boost
A-B InBev released its H1 results today
Anheuser-Busch InBev's CEO has said next summer's World Cup could add 1.2m hectolitres to the company's beer volumes in Brazil.
In a conference call with analysts today (31 July), Carlos Brito estimated the tournament will boost volumes by four times as much as last month's Confederations Cup. Brito described the Confederations Cup - which added 300,000 hectolitres to Brazil's second-quarter volumes and helped A-B InBev recover from a poor Q1 - as a “dress rehearsal” for next year's “main event”.
In A-B InBev's second-quarter results today, beer volumes in Brazil dropped by 0.4%. However it was a marked improvement on Q1 numbers, when volumes in the country fell by 8.2%. The company said it expects volumes to end the year flat or slightly down in Brazil.
Brito told analysts that it is still reviewing international distribution deals for Grupo Modelo's brands, following its acquisition of the Mexican brewer, but said that Corona's distribution could be brought in-house.
He said Corona is well-positioned around the world but “always on the back of importers with short-term contracts”. Budweiser, however, “is growing because it is our brand,” he said, comparing Budweiser's 19m-hectolitre annual volumes with Corona's 4m hectolitres. “The same can happen with Corona,” Brito said.
A-B InBev completed its US$20.1bn acquisition of Grupo Modelo last month.
Anheuser-Busch InBev's plan to buy back Oriental Brewery serves as the strongest indictment yet of the rude health the global brewer is currently in....
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot of room for self-governance. Partial autonomy is granted,...
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
Less than a year after the alarm bells started, it would appear that the beer market in Brazil is poised to turn a corner in 2014, with hopes being pinned on this Summer's FIFA World Cup soccer tourna...
InBev Italia’s strategy for the forecast period will be to continue its occasion-based marketing, and to promote its products. The company will concentrate its efforts on meeting consumers’ expectatio...
- Is Diageo on the Brink of a Brain Drain?
- SABMiller edges Diageo as beer trumps spirits
- Comment - Heineken's move for Pivovarna Lasko
- Will Keurig Kold come to Coca-Cola Co's Rescue?
- Focus - SABMiller's FY Sales Performance by Region
- Rémy Cointreau eyes recovery after Q4 bounceback
- Carlsberg exec joins Diageo as Africa chief steps
- Diageo YTD sales come in flat
- Belvedere unveils executive team
- Stock Spirits recruits Drambuie head for MD role