Japan’s influence on functional drinks market set to continue

By Euromonitor International | 2 May 2007

Japan has led the way in functional drinks and as market maturity and demographics have slowed sales, manufacturers have continued to innovate imaginatively. Jeanette Bengtsson, soft drinks manager at Euromonitor International, expects that Japanese innovation will continue to influence functional drinks markets in other countries.

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Japan has led the way in functional drinks and as market maturity and demographics have slowed sales, manufacturers have continued to innovate imaginatively. Jeanette Bengtsson, soft drinks manager at Euromonitor International, expects that Japanese innovation will continue to influence functional drinks markets in other countries.

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