It's the drink with "wings" but can Red Bull keep flying?
By Sarah Diston | 21 May 2001
Red Bull has personified the extraordinary growth of the energy drinks category. But as demand for carbonates falters and consumers turn to healthier options, Harry Drnec, managing director of Red Bull, talks exclusively to just-drinks.com on plans for continued success in this rapidly changing environment.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Red Bull has personified the extraordinary growth of the energy drinks category. But as demand for carbonates falters and consumers turn to healthier options, Harry Drnec, managing director of Red Bull, talks exclusively to just-drinks.com on plans for continued success in this rapidly changing environment.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Press round up - AD, Pernod & Fortune. Day 7
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq.
UK: Press round-up – AD, Pernod & Fortune. Day 4
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion.
UK: Press round-up – AD, Pernod & Fortune. Day 3
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports.
