It's the drink with "wings" but can Red Bull keep flying?

By Sarah Diston | 21 May 2001

Red Bull has personified the extraordinary growth of the energy drinks category. But as demand for carbonates falters and consumers turn to healthier options, Harry Drnec, managing director of Red Bull, talks exclusively to just-drinks.com on plans for continued success in this rapidly changing environment.

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Red Bull has personified the extraordinary growth of the energy drinks category. But as demand for carbonates falters and consumers turn to healthier options, Harry Drnec, managing director of Red Bull, talks exclusively to just-drinks.com on plans for continued success in this rapidly changing environment.

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