It’s lemonade, Jim, but not as we know it

By Soft Drinks International | 5 September 2005

An innovative fermented lemonade produced by a small Bavarian brewer is one of the more unlikely brand success stories of recent times, but Bionade has taken the Hamburg club scene by storm, earning it the epithet of the "new Red Bull". Ute Ballay reports on the progress of a bionic brand punching well above its weight.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

An innovative fermented lemonade produced by a small Bavarian brewer is one of the more unlikely brand success stories of recent times, but Bionade has taken the Hamburg club scene by storm, earning it the epithet of the "new Red Bull". Ute Ballay reports on the progress of a bionic brand punching well above its weight.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

RESEARCH: Alcohol linked to breast cancer risk
Post-menopausal women who consume even moderate amounts of alcohol may face an increased risk of breast cancer, according to a comprehensive US study.

US: Class action filed against Coca-Cola Co
The Coca-Cola Co has been hit by a class action.

RESEARCH: UK women lead alcohol consumption rise
Alcohol intake amongst young female adults in the UK continues to rise and shows no signs of abating, according to a recent report.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page