It's all in the name

By Soft Drinks International | 7 June 2004

Creating a catchy name for a brand must be one of the cornerstones of successful brand marketing. But as Paul Randle, a solicitor at leading intellectual property law firm, Briffa, explains, the naming process must also incorporate searching, clearance, registration and enforcement in order to ensure that a brand name can be adequately protected.

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Creating a catchy name for a brand must be one of the cornerstones of successful brand marketing. But as Paul Randle, a solicitor at leading intellectual property law firm, Briffa, explains, the naming process must also incorporate searching, clearance, registration and enforcement in order to ensure that a brand name can be adequately protected.

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