COMMENT: Is Coke losing its fizz?
By just-drinks.com editorial team | 5 February 2002
Coca-Cola recently reported 2001 earnings up 82%, but the company has suffered badly on Wall Street in the last year as confidence in its future runs uncharacteristically low. As carbonate sales fall and its marketing gets slammed, Chris Brook-Carter looks for evidence of Coke's returning bubble.
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Coca-Cola recently reported 2001 earnings up 82%, but the company has suffered badly on Wall Street in the last year as confidence in its future runs uncharacteristically low. As carbonate sales fall and its marketing gets slammed, Chris Brook-Carter looks for evidence of Coke's returning bubble.
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