Is Big Really Beautiful? - Changing Fortunes in the Chinese Beer Market.

By Rupert Dean | 2 August 2001

China was meant to be the world's great, untapped drinks market. Despite its fragmented nature and low margins, beer companies believed the global trend for consolidation would deliver returns worthy of their vast investments. But as Rupert Dean reports, many now question the wisdom of their previous actions.

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China was meant to be the world's great, untapped drinks market. Despite its fragmented nature and low margins, beer companies believed the global trend for consolidation would deliver returns worthy of their vast investments. But as Rupert Dean reports, many now question the wisdom of their previous actions.

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