In 1998 the total organic dairy productsmarket had reached a total of $1.3 billion. Organic food as a whole has been one of thefastest growing areas of the food industry in Europe, with both production and consumptionrising rapidly. The International Federation of OrganicAgricultural Movements (IFOAM) has defined organic food as: "That which is farmedwithout the use of chemically formulated pesticides, herbicides and/or fertilisers, and asinvolving animals reared without the use of growth stimulants, regulators, and orartificial food additives. Animals should also be allowed as natural a life as possibleand should be slaughtered humanely."