International investment key to German beer's future

By Ute Ballay | 8 June 2001

The German beer market is being rocked by a period of "tumultuous upheaval". But while sales continue to fall in one of the world's most isolated markets, Ute Ballay, argues there is light at the end of the tunnel in the form of international intervention, the premium sector and pre-mixed beers.

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The German beer market is being rocked by a period of "tumultuous upheaval". But while sales continue to fall in one of the world's most isolated markets, Ute Ballay, argues there is light at the end of the tunnel in the form of international intervention, the premium sector and pre-mixed beers.

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