Interbrew's real ale ready for the axe?
By Chris Brook-Carter | 23 June 2000
The future of Interbrew's real ale brands, in the UK, is looking doubtful since the Belgian brewer announced its acquisition of both Whitbread Beer Company and Bass Brewers. A source close to the company has told just-drinks that he believes Interbrew will have to cut its market share by some 5% in order to meet regulatory approval from the mergers commission at the EC.
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The future of Interbrew's real ale brands, in the UK, is looking doubtful since the Belgian brewer announced its acquisition of both Whitbread Beer Company and Bass Brewers. A source close to the company has told just-drinks that he believes Interbrew will have to cut its market share by some 5% in order to meet regulatory approval from the mergers commission at the EC.
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