Interbrew gives a XXXX to plug standard gap
By just-drinks.com editorial team | 20 January 2003
Interbrew is looking to roll back the years as it re-launches Castlemaine XXXX, a brand which has been in severe decline in the UK since its heyday of the 1980s and early-90s. But Chris Brook-Carter believes the company will have its work cut out as it seeks to re-build XXXX at a time of heightened competition in the standard lager sector.
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Interbrew is looking to roll back the years as it re-launches Castlemaine XXXX, a brand which has been in severe decline in the UK since its heyday of the 1980s and early-90s. But Chris Brook-Carter believes the company will have its work cut out as it seeks to re-build XXXX at a time of heightened competition in the standard lager sector.
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