Innovation adds pep to sports drinks sector
By Annette Farr | 24 July 2006
As the original functional beverage, sports drinks are riding the wave of the health and wellness boom and consumer interest in good-for-you products, while new ingredients and product variants are further driving this buoyant category. Annette Farr reports.
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As the original functional beverage, sports drinks are riding the wave of the health and wellness boom and consumer interest in good-for-you products, while new ingredients and product variants are further driving this buoyant category. Annette Farr reports.
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