Information technology to drive trucking
By Beverage Industry Magazine | 28 January 1999
Trucking is arguably the most essential and expensive aspect of beverage distribution. And trucking today involves a lot more than simply moving product from one location to another. At a recent meeting of the Georgia Motor Trucking Association, James L. Hebe, president and chief executive officer of Freightliner Corp., Portland, Ore., addressed the future of trucking:
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Trucking is arguably the most essential and expensive aspect of beverage distribution. And trucking today involves a lot more than simply moving product from one location to another. At a recent meeting of the Georgia Motor Trucking Association, James L. Hebe, president and chief executive officer of Freightliner Corp., Portland, Ore., addressed the future of trucking:

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Wine co-ops team up in New World assault
Seven French wine co-operatives have joined forces to create a brand to compete with its New World rivals.
US: New World Brands appoints CEO
US wine and spirits distributor New World Brands has appointed David Rudden as CEO.
CHILE: UBS initiates Concha y Toro coverage
UBS has begun its coverage of the Chilean wine producer Concha y Toro (VCO).












