Information technology to drive trucking

By Beverage Industry Magazine | 28 January 1999

Trucking is arguably the most essential and expensive aspect of beverage distribution. And trucking today involves a lot more than simply moving product from one location to another. At a recent meeting of the Georgia Motor Trucking Association, James L. Hebe, president and chief executive officer of Freightliner Corp., Portland, Ore., addressed the future of trucking:

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Trucking is arguably the most essential and expensive aspect of beverage distribution. And trucking today involves a lot more than simply moving product from one location to another. At a recent meeting of the Georgia Motor Trucking Association, James L. Hebe, president and chief executive officer of Freightliner Corp., Portland, Ore., addressed the future of trucking:

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