India soft drinks come of age
By just-drinks.com editorial team | 23 October 2000
The soft drink industry in India still has one of the lowest per capita consumption in the world. But, sensing growth opportunities, Coke and Pepsi set up operations between 1993 and 1995 and since then volumes have risen about 40%. But, despite the recent rise in consumption, the soft drink industry is far from reaching its full potential.
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The soft drink industry in India still has one of the lowest per capita consumption in the world. But, sensing growth opportunities, Coke and Pepsi set up operations between 1993 and 1995 and since then volumes have risen about 40%. But, despite the recent rise in consumption, the soft drink industry is far from reaching its full potential.
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