InBev puts Brahma on world stage

By Olly Wehring | 30 March 2005

The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threatens to cannibalise existing InBev sales. Olly Wehring reports.

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The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threatens to cannibalise existing InBev sales. Olly Wehring reports.

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