In the Spotlight - Red Bull vs Redwell Brewing

By Andy Morton | 15 August 2013

It was the turn this week of a small brewery in Norwich to wander blinking on to the nation's front pages, in a classic David-and-Goliath story that also fanned the Twitter flames. Though, as it turned out, not all was as it first seemed.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

It was the turn this week of a small brewery in Norwich to wander blinking on to the nation's front pages, in a classic David-and-Goliath story that also fanned the Twitter flames. Though, as it turned out, not all was as it first seemed.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:

Product Launch - US: Anheuser-Busch Inbev’s Goose Island The Illinois
Anheuser-Busch InBev has announced plans to launch the first of three beers as part of its Goose Island Imperial Series.

just On Call - Molson Coors to remain focussed on innovation - CEO
Molson Coors' CEO has declared that innovation remains the company's "top priority" in 2014 as part of a bid to attract new drinkers.

Market research related to this article

Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review
Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unb...

Anheuser-Busch InBev Germany Holding GmbH in Alcoholic Drinks (Germany)
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot of room for self-governance. Partial autonomy is granted, however, due to the fact that Germany is amongst ...

Red Bull: A trailblazer in marketing strategy
Red Bull has spared no expense in pursuit of its own path to market domination. Its efforts have been so extensive that the number of sportspeople and events it sponsors can be listed in the hundreds. In some areas the company has even popularized br...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page