In the Spotlight - Pernod Ricard is an early toast in 2011
By Chris Mercer | 14 January 2011
Pernod Ricard's increased advertising spend is set to pay dividends in 2011, but will debt shackle the French group to the sidelines when it comes to M&A?
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Pernod Ricard's increased advertising spend is set to pay dividends in 2011, but will debt shackle the French group to the sidelines when it comes to M&A?

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Pernod Ricard promotes Alex Ricard in exec shuffle
Alexandre Ricard has climbed another rung on the Pernod Ricard ladder, after the group announced that he will leave Irish Distillers and take up the post of global MD for distribution.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week.
FRANCE: Regulator to probe Quartier Français Spiritueux sale
France's competition authority is set to investigate the proposed takeover of Quartier Français Spiritueux (QFS) by COFEPP-owned French spirits group La Martiniquaise.
Market research related to this article
Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...
Pernod Ricard in Wine - World
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...
Spirits: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide
Datamonitor's Spirits: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Spirits industry in Brazil, Hungary, Mexico, Poland, South A...












