In the Spotlight - Drinks Firms Support Typhoon Haiyan Relief Efforts
The final death count of Typhoon Haiyan, which hit the Philippines last week, is still a long way from being known. The relief effort is well underway, however, and drinks companies are among those that have moved to support those affected by the disaster.
Coca-Cola Philippines and bottling partner Coca-Cola FEMSA Philippines are meanwhile handing out water for relief efforts to the Red Cross, army and government in the Philippines.
"From day one, we have mobilised our system to provide water and resources to the survivors of the super typhoon,” said Guillermo Aponte, president & GM of Coca-Cola Philippines.
Wine merchant AWC Global, which was marking the opening of its Manila office the night before the tropical cyclone made landfall on the Philippines' eastern coast, said it has donated a “significant amount” of aid through a local foundation. Company MD Stephen Williams was in Manila during the storm, and confirmed that all his staff and their families are safe.
A spokesperson told just-drinks: “I find it hard to comprehend that, whilst we were celebrating our launch in Manila on Thursday night, just 12 hours later the country would face this tragic disaster in which so many have lost their lives, homes and families.”
E&J Gallo Winery has donated US$100,000 on behalf of its employees. CEO & president Joseph Gallo said: “This disaster strikes close to home as we have valued relationships with distributors, retailers and consumers who live in the Philippines and have suffered losses.”
Diageo told just-drinks it is “supporting employees, their families and business partners affected and providing financial assistance where it is needed”. The Diageo Foundation, the company's charitable arm, will also provide GBP100,000 (US$161,000) for “a broader rehabilitation project”, it said.
The official death toll from the disaster currently stands at 3,621.
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