In the Spotlight - Broken Britvic

By Andy Morton | 12 July 2012

It was the week the cap didn't fit for Britvic. An award-winning leak-proof lid on bottles of its Robinsons Fruit Shoot and Fruit Shoot Hydro brands was supposed to mean no more school-bag spillage for the drinks' core children's demographics.

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It was the week the cap didn't fit for Britvic. An award-winning leak-proof lid on bottles of its Robinsons Fruit Shoot and Fruit Shoot Hydro brands was supposed to mean no more school-bag spillage for the drinks' core children's demographics.

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