If not self-regulation, self-restraint

By Ben Cooper | 7 October 2003

As the UK drinks industry awaits publication of the government's National Alcohol Harm Reduction Strategy, increasing attention is likely to be focused on TV alcohol advertising. As criticism of both the content and scheduling of TV alcohol advertising grows, Ben Cooper examines the likelihood of tighter regulation and asks why the industry has not made a better job of regulating itself.

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As the UK drinks industry awaits publication of the government's National Alcohol Harm Reduction Strategy, increasing attention is likely to be focused on TV alcohol advertising. As criticism of both the content and scheduling of TV alcohol advertising grows, Ben Cooper examines the likelihood of tighter regulation and asks why the industry has not made a better job of regulating itself.

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