Iced tea brands look for mainstream growth

By Soft Drinks International | 16 January 2007

Although iced tea has established a strong presence in Japan and the US, the product has been slower to take off in other markets. Richard Corbett, strategic analyst with research company Canadean, assesses the potential for iced tea to become a growth driver in the soft drinks category.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Although iced tea has established a strong presence in Japan and the US, the product has been slower to take off in other markets. Richard Corbett, strategic analyst with research company Canadean, assesses the potential for iced tea to become a growth driver in the soft drinks category.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

CHINA: Danone launches counter-claim
French food company Groupe Danone SA has filed a counterclaim with an arbitrator in the eastern Chinese region of Hangzhou, rejecting statements made by the Wahaha Group, its joint venture partner with whom it is engaged in an acrimonious legal dispute.

US: Soft drinks groups settle benzene case
A group of soft drink manufacturers have settled a class-action lawsuit which alleged that their products contained ingredients that could form cancer-causing benzene. The settlement by the soft drinks producers, who include PepsiCo, leaves the grocery chain Publix as the only remaining defendant in the action.

FRANCE: Danone sells Danao brand to CCLF
Groupe Danone has sold its Danao brand to French cider company Cidreries du Calvados la Fermiere (CCLF).

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page