ICAP lower alcohol report - Marketing moderation

By Ben Cooper | 8 June 2007

Lower alcohol beverages (LABs) are a growing segment of the drinks market as consumer and government concern over alcohol consumption continues to mount. A new paper from the International Center for Alcohol Policies examines how drinks companies have responded to and fostered demand for LABs, and how the marketing of these products can work in harmony with official public health campaigns to promote sensible consumption. Ben Cooper reports.

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Lower alcohol beverages (LABs) are a growing segment of the drinks market as consumer and government concern over alcohol consumption continues to mount. A new paper from the International Center for Alcohol Policies examines how drinks companies have responded to and fostered demand for LABs, and how the marketing of these products can work in harmony with official public health campaigns to promote sensible consumption. Ben Cooper reports.

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