ICAP lower alcohol report - Marketing moderation
Lower alcohol beverages (LABs) are a growing segment of the drinks market as consumer and government concern over alcohol consumption continues to mount. A new paper from the International Center for Alcohol Policies examines how drinks companies have responded to and fostered demand for LABs, and how the marketing of these products can work in harmony with official public health campaigns to promote sensible consumption. Ben Cooper reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Beam Suntory opens global headquarters in Chicago
- Remy snaps up Seattle's Westland Distillery