ICAP lower alcohol report - Marketing moderation
Lower alcohol beverages (LABs) are a growing segment of the drinks market as consumer and government concern over alcohol consumption continues to mount. A new paper from the International Center for Alcohol Policies examines how drinks companies have responded to and fostered demand for LABs, and how the marketing of these products can work in harmony with official public health campaigns to promote sensible consumption. Ben Cooper reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Aus wine industry pays price for past failures
- Six key trends for alcoholic drinks in 2016
- What's in store for Super Bowl 50 - Focus
- Ten things to know about spirits in the US
- Will value-sharing in Travel Retail become reality
- William Grant & Sons restructures US team
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Diageo completes wine category exit in US
- Diageo's Oban Little Bay single malt Scotch - NPD
- Beam Suntory targets Kenya with Edrington/FIX
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research