I used to drink too much…until I discovered Smirnoff!

By Chris Brook-Carter | 15 July 2003

Smirnoff has been known for its innovative and creative advertising for many years but with its latest ad, which takes the promotion of sensible alcohol consumption as its central theme, the Diageo-owned brand has broken new ground in an altogether different way. Chris Brook-Carter takes a look at the ad and examines what has motivated Diageo to take this bold step.

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Smirnoff has been known for its innovative and creative advertising for many years but with its latest ad, which takes the promotion of sensible alcohol consumption as its central theme, the Diageo-owned brand has broken new ground in an altogether different way. Chris Brook-Carter takes a look at the ad and examines what has motivated Diageo to take this bold step.

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