Focus - From slamming to sipping: How Tequila is growing up
The burgeoning market for ultra-premium offerings, particularly in the US, has provided the Tequila category with high-value growth, allowing it to move on from its 'shooter and slammer' image of old. Richard Woodard reports on the growth in sipping Tequilas, the debate over the Mexican spirit's classification system, and the implications of the current over-supply of Tequila's basic constituent ingredient, blue agave.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Has Diet Coke passed its sell-by date? - Comment
- Diageo brands need "fixing and nurturing" - TWE
- SAB shareholders granted AB InBev vote split
- Pernod Ricard wins Ron Matusalem 'Cuba' legal row
- Work begins on Glasgow distillery
- Sapporo’s Sapporo Premium Black - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages