Research in Focus - The Evolution of Energy: How a Shift in Focus Broadens Appeal

By Jonas Feliciano at Euromonitor International | 8 August 2013

As explored in Global Sports and Energy Drinks: Where Consumer Lifestyles and "Lifestyle Branding" Meet, energy drinks across the world are positioned and marketed in different ways.

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As explored in Global Sports and Energy Drinks: Where Consumer Lifestyles and "Lifestyle Branding" Meet, energy drinks across the world are positioned and marketed in different ways.

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