Diageo/Pernod Ricard bid for Seagram: Highlands hold the key
There is an air of confidence sweeping across Speyside. No where more so than Campbell Distillers, home of Clan Campbell and Aberlour, and Pernod Ricard's highland retreat. Campbell could soon become the second largest Scotch producer in the industry, if the French parent company's strategic hopes are achieved through the Seagram acquisition. Pierre Pringuet's (Pernod Ricard's new joint managing director) comment on Friday that the Diageo dream ticket is a "balanced partnership" is reliant on the amicable divestment of the Scotch whisky portfolio - for personal and political reasons.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Heineken's 'No' Cuts SABMiller Options
- Irish whiskey eyes a slice of Scotch's global pie
- SABMiller spurned by Heineken: The start of the en
- Guinness: A Great Day for St James's Gate
- Can the New World Learn a Lesson from the Old?
- Patron Spirits' Patron Citrónge Lime
- Wm Grant CMO to head Orangina Scweppes Int'l
- Heineken rejects SABMiller purchase proposal
- Diageo's Special Releases 2014
- Scottish leader speaks out over Scotch whisky