Exclusive: Heineken must buy Bass to stay Europe's number one
Dutch brewer Heineken has denied that theInterbrew/Whitbread tie-up has left it vulnerable in the UK market, leaving it no choicebut to buy Bass Brewers at any cost. "Bass is not a must buy, even afterthis deal. As our licence agreement with Whitbread PLC remains unchanged, the structure ofthe European brewing operation is unchanged. The volumes of Heineken and Stella Artoiswill continue as the same rate, so the UK market share and the European brewing rankingstays the same," Heineken spokesman Albert Holtzappell told just-drinks.com.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- Is Brown-Forman at the end of the SoCo road?
- Is time right for TWE to move for Diageo's wines?
- Will a sexed-up SABMiller tempt AB InBev?
- Making consumers the centre of your business
- AB InBev makes formal offer for SABMiller
- Diageo secures Xerox Corp CFO as finance head
- Tesco pulls several Carlsberg SKUs in UK
- Former Pernod Ricard exec joins Wakefield Wines
- Diageo, Treasury Wine Estates quiet on wine sale
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research