just On Call - Heineken eyes younger drinkers with "sexy" branding

By Andy Morton | 5 December 2013

Heineken's CEO has said the company needs to make its brands "sexy" in Europe to attract younger drinkers as baby boomers disappear from the beer market.

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Heineken's CEO has said the company needs to make its brands "sexy" in Europe to attract younger drinkers as baby boomers disappear from the beer market.

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