Health and discounts drive German soft drinks forward
By Soft Drinks International | 24 September 2002
The growth of functionality and the importance of health issues in the German soft drink market are creating a new agenda for producers determined to succeed. Ute Ballay reports on trends and developments pushing the industry forward.
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The growth of functionality and the importance of health issues in the German soft drink market are creating a new agenda for producers determined to succeed. Ute Ballay reports on trends and developments pushing the industry forward.
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