Health and demographic trends set to shape drinks strategies
By just-drinks.com editorial team | 6 August 2007
Premiumisation, health concerns and demographic shifts are likely to be among the key factors influencing the strategies of beverage alcohol companies over the next five years, according to a report from Business Insights. Ben Cooper examines the report's findings.
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Premiumisation, health concerns and demographic shifts are likely to be among the key factors influencing the strategies of beverage alcohol companies over the next five years, according to a report from Business Insights. Ben Cooper examines the report's findings.
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