Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up
By Tom Vierhile, Innovation Insights Director at GlobalData | 30 September 2016
In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same trend is now crossing over into flavoured alcoholic beverages (FABs), as so-called 'hard seltzers' have emerged as a promising new niche.
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