Getting Down the Curve

By IMES | 14 February 2000

Everybody wants to get up curves as rapidly as possible these days so that it is rare to find one going in a different direction but I would like to share with you a curve I call the Consumer Proximity Curve . It is one, which over the years has often helped me to understand what is going on in international food markets and - more important still - appreciate what might happen next.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Everybody wants to get up curves as rapidly as possible these days so that it is rare to find one going in a different direction but I would like to share with you a curve I call the Consumer Proximity Curve . It is one, which over the years has often helped me to understand what is going on in international food markets and - more important still - appreciate what might happen next.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page