Future clouded for Whyte & Mackay
By just-drinks.com editorial team | 22 August 2003
Vivian Imerman's baptism as CEO of the Scotch group Whyte and Mackay has been far from easy. A series of high profile casualties at the top of the company have been followed by news of further redundancies. Bernard Thompson takes stock of the company's position and looks at the options open to the new management.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Vivian Imerman's baptism as CEO of the Scotch group Whyte and Mackay has been far from easy. A series of high profile casualties at the top of the company have been followed by news of further redundancies. Bernard Thompson takes stock of the company's position and looks at the options open to the new management.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.
US: Fortune confirms Allied bid talks
The US consumer goods group Fortune Brands has confirmed it is in talks about launching a joint bid with Pernod Ricard for Allied Domecq.
UK: Diageo launches global ads for Smirnoff Ice
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV.












