Functioning lifestyle

By just-drinks.com editorial team | 19 February 2002

Lifestyle beverages are key to the soft drinks industry and the driving influence behind new product development. Given the current enthusiasm for all things healthy, the consumer now has a plethora of choice but how innovative are these launches and can they all last?

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Lifestyle beverages are key to the soft drinks industry and the driving influence behind new product development. Given the current enthusiasm for all things healthy, the consumer now has a plethora of choice but how innovative are these launches and can they all last?

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