AUSTRALIA: Fosters fights off domestic failure with patriotic fervour

By David Robertson | 6 September 2000

It claims to be the world's fastest growing beer brand with sales of over 100m cases, but success for the "Australian beer" at home has evaded Fosters for the last decade. However, as Dave Robertson reports Fosters' attempts to stir up Aussie pride and Olympic fever may change all that.

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It claims to be the world's fastest growing beer brand with sales of over 100m cases, but success for the "Australian beer" at home has evaded Fosters for the last decade. However, as Dave Robertson reports Fosters' attempts to stir up Aussie pride and Olympic fever may change all that.

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