Focus - Will Heineken or Kirin Win Race to Strong No.2 in Brazil Brewing?
By Stefan Kirk at Glenboden | 4 July 2012
Following the trajectory in other major markets, Brazil looks ripe for a round of beer consolidation to create a stronger number two behind Anheuser-Busch InBev's AmBev unit. It's an open question, however, as to whether Heineken or Kirin Holdings will win the race; the key could be in deal structuring and valuation.
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Following the trajectory in other major markets, Brazil looks ripe for a round of beer consolidation to create a stronger number two behind Anheuser-Busch InBev's AmBev unit. It's an open question, however, as to whether Heineken or Kirin Holdings will win the race; the key could be in deal structuring and valuation.
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