Focus - US Drinks Companies Seize Initiative on Kids Marketing
Author: Ben Cooper | 22 July 2011
US drinks manufacturers have launched uniformed, voluntary guidelines for food and drink products marketed to children in a response to mooted government voluntary standards. Ben Cooper examines whether the industry move can forestall government action.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
US drinks manufacturers have launched uniformed, voluntary guidelines for food and drink products marketed to children in a response to mooted government voluntary standards. Ben Cooper examines whether the industry move can forestall government action.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
Update - US: PepsiCo returns to Florida oranges for Tropicana Pure
PepsiCo has said it is returning to using only oranges from Florida in its Tropicana Pure Premium juices amid concern about a banned fungicide found in juice sourced from Brazil.
US: Vitaminwater co-founder takes stake in Bodyarmor
The co-founder of Vitaminwater has made a "significant" investment in US drinks firm Bodyarmor.
Market research related to this article
PepsiCo, Inc. (PEP) - Financial and Strategic SWOT Analysis Review
The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. It will help you formulate strategies that augment your business by enabling you to ...
PepsiCo, Inc. - Strategy, SWOT and Corporate Finance Report
Use this SWOT to gain understanding of the company and the factors that influence its strategies. Track strategic initiatives of the company and latest corporate news and actions....
Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...
