Focus - The search for value in the spirits market
Author: Ben Cooper | 3 December 2009
We all know that Diageo and Pernod Ricard have held all before them in the spirits sector for a number of years. But a new report from Rabobank has shed light on how they have done it, and what the rest of the market needs to do even to come close to keeping pace with the industry's giants. Ben Cooper reports.
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We all know that Diageo and Pernod Ricard have held all before them in the spirits sector for a number of years. But a new report from Rabobank has shed light on how they have done it, and what the rest of the market needs to do even to come close to keeping pace with the industry's giants. Ben Cooper reports.
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