Andy Morton

Focus - The Coca-Cola Co's FY Performance by Region

By | 13 February 2013

Coca-Cola fell behind in Europe

Coca-Cola fell behind in Europe

The Coca-Cola Co reported healthy full-year numbers yesterday (12 February). Here just-drinks takes a look at how each region has performed for the soft drinks giant: 

North America

Volumes in North America grew by 1% in the final quarter, the region's 11th consecutive quarterly growth, and 2% for the full year. Coca-Cola CEO Muhtar Kent said after the results that people thought he'd promised to “go to the moon with a glider” when he predicted growth in North America back in 2009. It looks like he has been proved right. Reported net sales for Q4 increased 6% and 5% for the full year, helped along by the acquisition of Great Plains Coca-Cola Bottling Company. Sparkling beverage volumes declined by 2% in the quarter and 1% for the full year. Coca-Cola Zero volumes grew mid single digits in the quarter and high single digits for the full year. Fanta volumes were up 10% in the quarter.

Pacific

Pacific volumes grew 2% in the quarter and 5% for the full year, with all business units in the region delivering volumes growth, Coca-Cola said. Q4 volumes in China fell by 4%, but full-year volumes were still in mid-single digit growth. Philippines volumes grew 6% in the fourth quarter while Japan volumes declined by 4% in the quarter.

Latin America

Latin America's volumes increased by 5% in both the quarter and the full year, with all business units in the region growing volumes. There was 5% volume growth in both Mexico and Brazil and 4% growth in South Latin during the fourth quarter. Reported net sales for the quarter increased 8% and 3% for the full year. Sparkling beverage volumes were up by 3% in the quarter and brand Coca-Cola volumes grew 3% in the quarter. Still beverage volumes grew 16% 

Europe

Volumes declined by 5% in the quarter and 1% in the full year in Europe. Reported net sales declined by 6% in both the quarter and full year. Kent said things were unlikely to get worse in Europe but that the road to recovery will be long. Sparkling beverage volumes in Europe declined by 5% in the quarter and still beverage volumes fell by 3%. Germany volumes declined by 5% in the three-month period, while in Southern Europe volumes fell by 3% - by 1% for the full year.

Eurasia & Africa

Eurasia and Africa volumes grew 10% in the quarter and 11% in the year. Growth in the quarter was led by the Middle East and North Africa, up 26%, Turkey, up 13%, and Russia, up 12%. Reported net sales for the quarter and for the full year increased by 5%. Sparkling beverage volumes climbed by 7% in the quarter, led by brand Coca-Cola, which also grew 7%. Sprite and Fanta volumes both increased by 6% in the quarter. Still beverage volumes grew 23% in the quarter.

Expert analysis

Coca-Cola Co, The in Soft Drinks (World )

The Coca-Cola Company, the world’s leading soft drinks company, has a stated aim to double its size over the 2010 to 2020 decade. However, with US sales on the decline and regular carbonates losing their appeal, the company needs growth to come in the BRIC countries and in low calorie drinks. In this report, Euromonitor International assesses The Coca-Cola Company’s chances of succeeding in its quest for growth.

Sectors: Company results, Emerging markets – BRIC, Soft drinks

Companies: Coca-Cola Co, Coca-Cola Bottling, Fanta, Sprite

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