Focus - Stevia sweetener causes stir in soft drinks
By Annette Farr | 4 November 2008
Stevia, a new all-natural sweetener, is regarded by the soft drinks industry as one of the most significant developments in sweeteners in recent years. Annette Farr finds out what the fuss is about.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Stevia, a new all-natural sweetener, is regarded by the soft drinks industry as one of the most significant developments in sweeteners in recent years. Annette Farr finds out what the fuss is about.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Britvic to sponsor young tennis star
Soft drinks group Britvic has said that its Robinsons brand will extend its links with tennis by sponsoring the UK's junior tennis star, Laura Robson.
US: PepsiAmericas Q1 profits fall, US sales rise
PepsiAmericas, the soft drinks bottler, has reported a 12% drop in net profits for the first quarter of 2009.
UK: Britvic, PepsiCo ready cricket push for Pepsi Max
Britvic and PepsiCo have lined up a cricket-related push for the Pepsi Max soft drinks brand in the UK.
